Wednesday, October 30, 2019

How has the treatment of cancer evolved over the past 10 years Research Paper - 1

How has the treatment of cancer evolved over the past 10 years - Research Paper Example cannot imagine the circulation of blood in the veins and arteries of the body, not only this, but if blood is not circulated then the liver may cease to perform its function and in turn, kidney shall stop filtering the waste out of the body. If waste is not excreted out of the body then it will obstruct the digestion procedure and hence the process of assimilation will be hindered and ultimately the body will lack the energy that it requires to perform various tasks and thus one can imagine how the machinery inside the body functions. The most significant components, however, in the body that lays the foundation of the entire human structure are cells. Cells in medical terms are known to be the building blocks of a human body. Every organ is composed of these cells. Blood circulation is the most important condition that is to be met for the continuation of life in a body cannot take place without the presence of cells. But the paradox is, if these cells start growing unnecessarily than they may prove to be as dangerous as being fatal. Cells in a human body are produced by the multiplication of existing cells and splitting of these cells provides the human body with its cell requirement from time to time. When the body does not require some cells, they die and are drained out of the body in various forms. However if the cells began to divide and give birth to more cells without the body needing them then this causes complexities in the body and leads to a disease known to us as cancer. Cancer is the abnormal growt h of body cells and it may take place at any portion of the body. Growth of the human body is a natural phenomenon and it takes place by virtue of the dispensable ability of the body cells. A cell divides into two, two divides into four and four into eight and so on and so forth, as per the body requirement. The DNA in the cells contains all the information regarding growth or demise of cells in the body if this information is corrupted, by reasons to be

Monday, October 28, 2019

Preserve Toothbrushes Essay Example for Free

Preserve Toothbrushes Essay Strategic planning is an important aspect for any business or corporation. Without it, an organization has no way to achieve a stated goal. They have no way to march towards their vision. In the case of Eric Hudson, an entrepreneur with a vision, he successfully created a business with a goal in mind and implemented a strategic plan to make it happen. Every small business startup has to have some edge in order to compete; otherwise they will be forced out by larger, pre-existing competitors. For Preserve, this meant identifying and filling a niche in an industry largely consisting of multinational conglomerates. For Eric Hudson, this meant thinking critically, having a plan, and implementing it in order to carry out his vision. Preserve found its niche in environmentally friendly toothbrushes. Preserve created an environmentally friendly toothbrush manufactured from recycled plastic. Further enhancing the product was a unique 45 degree angled head designed by Hudson’s father, an industrial engineer. At the time, the â€Å"green† movement was largely a niche in itself. While not a first-mover, others were already in the â€Å"green† products industry; Preserve had a modified approach of the second-mover strategy. It did not create the â€Å"green† industry, but it did create a new product. It was often a small market for â€Å"green† products, and the products that existed were often less effective and of poor quality. However, for Eric Hudson, he made it his vision to provide an environmentally friendly product without sacrificing quality or performance. Initially, Preserve’s toothbrush was marketed through grassroots movements and sampling. However, it was at one of the sampling events, that an employee from Stonyfield Yogurt, an organic yogurt company, approached Preserve and relayed the information that they consistently had leftover plastic from producing yogurt containers. With this bit of information, Preserve had a new strategic alliance that provided them with the raw materials to produce its product, and Stonyfield had the ability to promote tself as an environmentally friendly corporation as a result of its efforts. Preserve is a small, niche brand, and like most other small niche brands, their marketing budget pales in comparison to its larger competitors. In Preserve’s case, they focus on generating publicity to promote and advertise their brand. The best advertisement is free advertisement, and Preserve tends to generate a lot of magazine articles and television appearances. This in turn generates word of m outh testimonials, the most effective form of advertising. Businesses in general should continually strive to enhance their business model and update their strategic plan. A SWOT analysis is a useful tool for examining a business and how it is meeting its basic mission. By comparing the firm’s strengths and weaknesses with external opportunities and threats, a SWOT analysis provides managers with a view of the organization’s internal and external environments. In turn, this analysis can be used to determine if the firm is meeting expectations or if it is on track to meet expectations. Preserve’s director of marketing, C. A. Webb, admits that she doesn’t actually perform SWOT analysis’s, but certainly uses that form of thinking consistently when implementing new products, distribution channels, designs, or other decisions. In fact, it was this style of thinking that led to Preserve to focus its effort on packaging its unknown product in order to appeal to a more sophisticated market and consumer. It was crucial to target a specific audience because retailers could not devote large amounts of shelf space to a small brand such as Preserve. So Preserve made it their mission to go up against their large competitors in the only way possible—out marketing them. Business strategy and strategic plans are crucial for any business, small, medium, or large. Preserve certainly provides an excellent example of the necessity of a strategic plan and how following one can lead to success, provided the organization has the necessary strengths and environment as can be determined by a SWOT analysis. Preserve’s success can certainly be attributed to a successful business plan, as well as careful planning. Both are important lessons to be taken away from Preserve’s market presence.

Saturday, October 26, 2019

Comparing the Philosophies of Brave New World and Anthem Essay

The Philosophies Brave New World and Anthem       The books Brave New World by Aldus Huxley and Anthem by Ayn Rand are both valuable twentieth-century contributions to literature. Both books explore the presence of natural law in man and propose a warning for what could happen when man's sense of right and wrong is taken from him. In this essay, I hope to show how these seemingly unrelated novels both expound upon a single, very profound, idea.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before launching into the implications of these two novels, I believe a summary of the general human experience in each of the two societies is necessary. Brave New World illustrates a society in which science has been elevated to a god-like position. In this novel, human thoughts and actions are controlled by conditioning, which in turn is controlled by a select few members of the dominant caste. Depending on the caste they are bred for, individuals in Brave New World are developed differently. All humans are created in a laboratory and higher caste individuals are allowed to develop relatively free from any mutation. Lower caste citizens, however, are created in mass quantity and are conditioned even as fetuses to enjoy hard labor. After being born, a process referred to in the novel as decanting, children are raised in group homes. From infancy through adolescence, children are conditioned into their society's worldview: "Everyone belon gs to everyone else."   They are carefully conditioned to accept and reject things based on the society's best interests. While citizens in this world believe they have complete freedom, they are in reality unable to behave in any way other than how they have been conditioned. They date, but monogamy is out of the question. To grow... ...has taken them to an unintended extreme.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These books are both valuable to the study of natural law, human psychology, government, and many other fields. They very much enforce the theory C. S. Lewis proposed in his book, Abolition of Man, in which he states that without the Tao as a standard, men will inevitable create their own standard, which in Brave New World and Anthem happens to be the good of society.    Works Cited: Corliss, Richard, "Who's Feeling No Pain?" in Time Magazine, April 28, 2001. Available   http://www.time/magazine/printout/0,8816,102079,00.html. Huxley, Aldous.   Brave New World.   New York: Harper Collins Publishers, Inc., 1998. McMichael, Charles T., "Aldous Huxley's 'Island': The Final Vision," in Studies in the Literary Imagination.   Vol. 1, No. 2, April, 1968. Rand, Ayn   Anthem New York: Signet 1961. Comparing the Philosophies of Brave New World and Anthem Essay The Philosophies Brave New World and Anthem       The books Brave New World by Aldus Huxley and Anthem by Ayn Rand are both valuable twentieth-century contributions to literature. Both books explore the presence of natural law in man and propose a warning for what could happen when man's sense of right and wrong is taken from him. In this essay, I hope to show how these seemingly unrelated novels both expound upon a single, very profound, idea.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before launching into the implications of these two novels, I believe a summary of the general human experience in each of the two societies is necessary. Brave New World illustrates a society in which science has been elevated to a god-like position. In this novel, human thoughts and actions are controlled by conditioning, which in turn is controlled by a select few members of the dominant caste. Depending on the caste they are bred for, individuals in Brave New World are developed differently. All humans are created in a laboratory and higher caste individuals are allowed to develop relatively free from any mutation. Lower caste citizens, however, are created in mass quantity and are conditioned even as fetuses to enjoy hard labor. After being born, a process referred to in the novel as decanting, children are raised in group homes. From infancy through adolescence, children are conditioned into their society's worldview: "Everyone belon gs to everyone else."   They are carefully conditioned to accept and reject things based on the society's best interests. While citizens in this world believe they have complete freedom, they are in reality unable to behave in any way other than how they have been conditioned. They date, but monogamy is out of the question. To grow... ...has taken them to an unintended extreme.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These books are both valuable to the study of natural law, human psychology, government, and many other fields. They very much enforce the theory C. S. Lewis proposed in his book, Abolition of Man, in which he states that without the Tao as a standard, men will inevitable create their own standard, which in Brave New World and Anthem happens to be the good of society.    Works Cited: Corliss, Richard, "Who's Feeling No Pain?" in Time Magazine, April 28, 2001. Available   http://www.time/magazine/printout/0,8816,102079,00.html. Huxley, Aldous.   Brave New World.   New York: Harper Collins Publishers, Inc., 1998. McMichael, Charles T., "Aldous Huxley's 'Island': The Final Vision," in Studies in the Literary Imagination.   Vol. 1, No. 2, April, 1968. Rand, Ayn   Anthem New York: Signet 1961.

Thursday, October 24, 2019

Print Media

Popular Culture and Print Media Print media is classified as anything that is in print and is also used to inform the public. The most prominent forms of print media are newspapers, books, magazines, direct mail, and yellow pages. Outdoor advertising like billboards and transit posters are different types of print media but are very effective in conveying the advertisement across. What one sees and reads has a big influence on what he or she says, how one says it, and his or her action. The influence print media has on people and communities have contributed to the change in popular American culture today. Print media is placed to catch everyone attention, it is everywhere one may look. People will find some form of print media strategically placed to catch onlooker’s attention. More than a communicative feature, print media has influenced American culture and consumerism over the years. Print media sets the trend on what is fashionable and what is out of fashion. More important, it serves as a significant factor to inspire and impede consumerism. By influencing one’s consciousness and perception, print media has formed society into what has become â€Å"American Culture† of today. The influence print media has can make one desire the thing he or she use to dislike, believe in principles he or she used to have an aversion to, and continually consume items in excess. Print media has been extending the knowledge of the news or chronicles across the nation by keeping the public up- to- date on information pertaining to one’s life, services, products, and the environment. Several trends that have propagated by the print media are food, fashion, and weigh loss programs. People are focused more on these trends today than ever before. Print media has made it more accessible for people to obtain whatever information he or she needs to keep up with these particular trends. Because of the down economy, more people are cooking at home instead of dinning out. People prefer to cook meals that are quick and easy to prepare and are healthier for the family. A few of the popular trend includes; organic or soy dairy product, ethic foods, one dish meal, vegetables, and ruits. This food trend has caused the prices of the items in the grocery stores to increase. In turn, the increase has sparked the owners of the grocery stores to enhance the distribution of sales advertisement. They are more sales advertisements printed and mailed to the consumer’s home nowadays than ever before. People can plan what they want to buy, before they leave their home, according t o what is on sale. These advertisements sent through the mail also allow people to budget accordingly or even cut out sale coupons that will make their shopping more cost efficient. Magazines and tabloids are a few sources that primarily focus on fashion. Usually, they employ a fashions staff that includes a team of fashion writers who are used often to highlight the different fashion trends. In addition to, magazines and tabloids, one can find an entire section dedicated to fashion in newspaper like the Sunday Times Style Magazine. This particular magazine is committed entirely to the most up- to- date fashion. These fashions set the trends that young and older people like and are willing to wear. These papers often use celebrities to advertise certain product such as clothes by a specific designer or brand contributes to the fashion culture of today. Weight loss programs have also propagated he print media market. This is solely because many people are trying to be healthy and fit. They currently have whole magazines dedicated to weight loss. These are Body and Soul Magazine and Shape Magazine and they provide people with information about diets, fitness, healthy eating, and recipes from home. They also provide expert advice on how to live healthier from doctors or fitness gurus. The advertisements in these magazines show people who are skinny and healthy and this makes people reading these magazines want to be like them. Today print media has become one of the most successful industries. The different types of print media give the people an excessive amount of options to choose from. Whether it is from a newspaper or magazine, every source has a particular benefit. Print media is driven by the need for advertisers to reach the audience they are targeting and in places were people are looking for information.

Wednesday, October 23, 2019

Measurements: Accuracy and Approximations

The need for accurate and precise measurements in today’s modern world cannot be understated.   Every discipline, from the physical sciences to the social sciences requires measurements that are both accurate and repeatable.   It must be accepted, though, that any measurement has inherent inaccuracies and imprecision and is indeed an approximation. Any measuring device has limited accuracy.   The inability to read the measurement beyond the smallest division shown on the device creates an approximation.   If the smallest division on a ruler is one millimeter, then the accuracy of the measurement will be to the nearest millimeter (Giancoli 2005, p. 5).   No measuring device can give absolutely accurate results.   There will always be an uncertainty generated with any measurement.   The more accurate the device, the less the amount of uncertainty that will be generated, but absolute accuracy will never be obtained.   Therefore all measurements will include some error (Giancoli 2005, p. 5). The awareness of the unit size that is being used to record the measurement and the need for accuracy is a critical aspect of measurement.   Measuring an item when accuracy to the nearest kilogram is all that is needed is far easier than measuring the same item to the nearest microgram.   The difference, of course, is that in the kilogram example the amount of error is plus or minus one kilogram, and in the second case it is plus or minus one microgram. Obviously, the second measurement is far more accurate, but harder to obtain.   The smaller the unit size that the device is capable of measuring, the greater the accuracy, and normally the more expensive the device.   If great precision is not needed, then a less expensive device may be used. Consider the difference between a scale in a supermarket used to measure vegetables and a scale in a pharmaceutical laboratory that is used to measure drugs.   In the first case the scale may be accurate to only one tenth of a pound.   This level of inaccuracy is acceptable for  vegetables.   If you are buying five pounds of tomatoes, it really does not matter if you get 4.9 or 5.1 pounds.   The laboratory scale, though, must have a higher level of accuracy.   Obviously, an error of plus or minus one tenth of a pound is unacceptable in the pharmacy business.   In this case, accuracy to the nearest tenth of a milligram would be more reasonable. Another comparative example of how the awareness of the need for accuracy would affect the level of error is in the measurement of volume.   If a contractor is going to repave a stretch of street with asphalt, that contractor would measure the length and width of the road, probably in feet, and the thickness required, probably in inches, and calculate the cubic yards of asphalt needed for the project.   The amount of asphalt would be, in all likelihood, measured to the nearest cubic yard.   A cook in a restaurant adding water to potatoes is going to measure the amount in cups, with an accuracy that is dependent on the quality of the measuring cup.   Obviously the cook has a much greater need for a higher level of accuracy than the contractor. REFERENCES Giancoli, D. C. (2005).   Physics.   (6th ed., pp. 5-7).   Upper Saddle River:   Pearson Prentice Hall. Â